CASE STUDY · AI / LLM SEO (GEO/AEO)

+460% Semantic Non-Brand Traffic

This brand's organic traffic was almost entirely people who already knew its name. Innvy built a content and quiz-funnel strategy to capture the much larger pool of buyers who didn't yet know the brand existed.

THE CHALLENGE

Where the growth was stuck

Nearly all organic traffic was branded search — people who already knew the company. There was almost no visibility for the generic, high-volume questions buyers actually ask early in their research, especially inside AI-generated answers where brand-name search doesn't apply.

THE INNVY APPROACH

What we did

Mapped the non-brand, question-based queries buyers were asking across both traditional search and AI engines.

Built topic-cluster content and interactive quiz funnels designed to answer those questions and capture zero-party data in the process.

Optimized every piece for generative-engine extraction, not just keyword ranking.

Routed quiz-funnel completions directly into lead scoring and nurture, turning cold non-brand traffic into qualified pipeline.

RESULTS

What changed

+460%Non-branded semantic and organic traffic

55%+Non-brand share of total organic, up from under 15%

Top 3Quiz funnels became a top-3 source of new qualified leads

DirectZero-party quiz data fed straight into CRM scoring

“We were only ever talking to people who already knew us. Now we're reaching the ones who don't — yet.” — VP Marketing, Growth-Stage Brand

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