CASE STUDY · MERGERS & TERRITORY EXPANSION · US / UAE

+215% Qualified Enterprise SQLs

An enterprise software company expanding from the UAE into the US needed a demand engine that produced sales-ready leads, not just traffic, from day one of market entry.

THE CHALLENGE

Where the growth was stuck

The company had strong product-market fit in the Gulf but no playbook for US enterprise buyers — different sales cycle, different compliance expectations, and a marketing team with no US pipeline history to benchmark against.

THE INNVY APPROACH

What we did

Market-entry diligence — mapped US buyer personas, competitive landscape, and compliance requirements against the existing UAE funnel.

Rebuilt the lead-scoring model around enterprise buying signals (seat count, security review requests, multi-stakeholder engagement).

Stood up an ABM-style paid + outbound program targeting named enterprise accounts.

Embedded as fractional CMO to run weekly pipeline reviews with the sales team through the first two quarters.

RESULTS

What changed

+215%Qualified enterprise SQLs within 6 months

2xAverage deal size vs. UAE baseline

4Average stakeholders engaged per won account (up from 1.2)

Q1First US enterprise logos closed in quarter one

“We walked into the US market blind. Innvy gave us a scoring model and a pipeline we could actually trust.” — Head of Sales, Enterprise SaaS

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