CASE STUDY · MOBILE APP DEVELOPMENT

+325% In-App Cart Conversions

An e-commerce app had healthy traffic and browsing but a checkout flow that was quietly losing most of its carts. Innvy rebuilt the path from cart to purchase.

THE CHALLENGE

Where the growth was stuck

Users were adding items to cart at a healthy rate, but cart-to-purchase conversion lagged far behind web, with checkout friction, unclear shipping costs, and a multi-step payment flow driving abandonment.

THE INNVY APPROACH

What we did

Audited the full cart-to-checkout funnel using session recordings and drop-off analytics to find the exact friction points.

Rebuilt checkout into a streamlined, fewer-step flow with upfront shipping cost visibility.

Added saved-payment and one-tap repeat-purchase flows for returning users.

A/B tested checkout variants continuously, rolling out winners within days rather than waiting for quarterly release cycles.

RESULTS

What changed

+325%In-app cart-to-purchase conversion

FewerCheckout steps, cutting time-to-purchase

1-tapRepeat checkout for returning users lifted repeat-purchase rate

Always onContinuous A/B testing pipeline for checkout optimization

“We didn't need more traffic. We needed people to actually finish checking out.” — Head of E-Commerce, D2C App

Want results like this?

Getting carts but not conversions? Let's fix the checkout flow.

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