CASE STUDY · HEALTHCARE

+188% High-Value Consultations

A multi-location healthcare group was spending heavily on paid media but converting mostly low-intent inquiries. Innvy rebuilt the funnel around consultation quality, not volume.

THE CHALLENGE

Where the growth was stuck

Ad spend was generating form-fills, but the clinical team was burning hours on unqualified consultations — wrong procedure fit, wrong budget, wrong location. Cost per high-value consult was climbing every quarter.

THE INNVY APPROACH

What we did

Diagnostic funnel audit to find where low-intent leads were entering (ad creative, landing page, or intake form).

Built a pre-qualification quiz funnel that scored visitors on procedure fit, budget, and urgency before booking.

Re-architected paid campaigns around the highest-scoring segments, cutting spend on dead-end audiences.

Synced call, WhatsApp, and web form attribution into one dashboard so the clinical team could see true consult quality by channel.

RESULTS

What changed

+188%High-value (pre-qualified) consultations

-41%Cost per qualified consult

3Channels (web, call, WhatsApp) in one attribution view

-33%Clinical staff time spent on unqualified consults

“For the first time our marketing team and our doctors are looking at the same numbers.” — Group Operations Director, Multi-Location Healthcare Group

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