CASE STUDY · MOBILE APP DEVELOPMENT

1.4M First-Year App Installs

A consumer brand needed its mobile app built and marketed as one connected motion — not a development project handed off to a separate growth team after launch.

THE CHALLENGE

Where the growth was stuck

Previous attempts treated app development and user-acquisition marketing as two separate workstreams run by two separate vendors, leading to a technically solid app with no coordinated launch strategy and weak early installs.

THE INNVY APPROACH

What we did

Built the app with acquisition in mind from day one — fast onboarding, shareable moments, and install-attribution SDKs wired in before launch, not after.

Ran a coordinated pre-launch and launch-week paid acquisition campaign across app-install and performance channels.

Tied every install back to its originating campaign and creative for immediate optimization.

Continued iterative growth marketing post-launch as the same team that built the app, removing the usual dev-to-growth handoff gap.

RESULTS

What changed

1.4MApp installs in the first year

AboveInstall-to-signup conversion vs. category benchmark

0Handoff gap between development and growth marketing

Day 1Install attribution by campaign and creative from launch

“Most agencies either build the app or market it. Innvy did both, as one project.” — Co-Founder, Consumer App

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