CASE STUDY · MOBILE APP DEVELOPMENT

68% Day-30 User Retention

This app was acquiring users efficiently but losing most of them within the first month. Innvy rebuilt the onboarding and engagement loop to fix retention, not just acquisition.

THE CHALLENGE

Where the growth was stuck

User-acquisition cost was reasonable, but day-30 retention was far below category norms — meaning the brand was effectively paying to acquire users twice because so many churned before converting to real value.

THE INNVY APPROACH

What we did

Diagnosed the drop-off points in the onboarding flow using in-app event data, not assumptions.

Redesigned first-session onboarding to get users to their first "aha moment" faster.

Built a re-engagement messaging sequence (push + WhatsApp) targeting users at risk of churning before day 30.

Set up cohort-based retention dashboards so the product and marketing teams could track the same numbers going forward.

RESULTS

What changed

68%Day-30 retention, up from a baseline well below category average

FasterTime-to-first-value in onboarding cut substantially

Push + WARe-engagement sequence recovered a meaningful share of at-risk users

1Shared retention dashboard used by product and marketing

“We were acquiring users well and losing them fast. Innvy fixed the part nobody else was looking at.” — Head of Product, Consumer App

Want results like this?

Acquiring users but losing them fast? Let's fix retention before you spend more on acquisition.

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