CASE STUDY · IGRAFT · HEALTHCARE PERFORMANCE MARKETING

6× ROAS on $265K of Ad Spend. 10,000+ Tracked Enquiries.

Real results from iGraft, a multi-clinic hair transplant brand: Google Ads from 2019 to 2026 and Meta Ads over the last three years.

THE CHALLENGE

A low-trust category with a long buying cycle

Hair transplant marketing is crowded with exaggerated claims. iGraft needed a steady flow of genuine patient enquiries across several city clinics, with every lead tracked back to the ad, channel and city that produced it.

THE INNVY APPROACH

What we did

Ran always-on Google Search and local campaigns for surgery-intent keywords, plus Meta lead, call and WhatsApp-conversation campaigns.

Built city landing pages and an AI Hair Quiz to qualify patients before the first call.

Tracked website forms, quiz completions, booked appointments, calls and WhatsApp chats as separate conversions.

Moved budget between channels and cities by cost per enquiry, not by clicks.

RESULTS

What the numbers show

6×Return on ad spend (ROAS), as reported by iGraft

$265KTotal ad spend managed across Google and Meta (INR 23.4M at about INR 88 per USD)

8,077Meta leads at roughly $2.80 per lead

2,000+Google enquiries on the newest account: website forms, Hair Quiz, booked appointments, calls and chats

Also: 96.7M impressions, 1.68M clicks, 3,800+ WhatsApp and Messenger conversations started and 420+ confirmed calls. Spend, lead and click figures are reported by Google Ads and Meta Ads. The 6× ROAS is iGraft's own figure, based on its clinic revenue.

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