CASE STUDY · AI / LLM SEO (GEO/AEO)

82% Citation Dominance

As buyers increasingly ask ChatGPT and Perplexity for recommendations instead of searching Google, this B2B brand needed to be the answer those engines gave — not just rank on a results page nobody was using for category research.

THE CHALLENGE

Where the growth was stuck

The brand ranked well on traditional Google SEO but was essentially invisible inside AI-generated answers — when prospects asked ChatGPT or Perplexity to recommend a solution in their category, competitors were being cited and this brand wasn't.

THE INNVY APPROACH

What we did

Audited how leading AI engines were sourcing and citing answers in the category, identifying which content structures and sources got cited most.

Restructured core content into clearly attributable, fact-dense formats that generative engines could extract and cite confidently.

Built out structured data and authoritative third-party mentions to strengthen the brand's citation footprint.

Monitored citation share across ChatGPT, Perplexity, and AI Overviews monthly, iterating content based on what was and wasn't getting cited.

RESULTS

What changed

82%Share of category-relevant AI answer citations, up from under 10%

3 of 3Major answer engines tracked now cite the brand

Top 3AI-engine referrals became a top-3 organic channel

0Loss in traditional Google rankings during the restructure

“We stopped optimizing for a results page and started optimizing for the answer itself.” — Head of Marketing, B2B Software Company

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