CASE STUDY · REAL ESTATE

$48M Closed Luxury Volume

A luxury real estate firm needed a marketing engine that could reach high-net-worth buyers directly, rather than competing for generic listing traffic.

THE CHALLENGE

Where the growth was stuck

The firm's previous marketing treated every listing the same — broad paid reach, generic landing pages — which worked for mid-market inventory but failed to attract serious buyers for its luxury portfolio.

THE INNVY APPROACH

What we did

Segmented the portfolio and built dedicated funnels for luxury listings, separate from the mid-market pipeline.

Ran targeted paid campaigns against high-net-worth audience signals rather than broad geographic reach.

Built fast, conversion-focused property microsites for flagship listings instead of generic templated pages.

Tracked every inquiry — call, WhatsApp, and web — back to the specific listing and campaign that generated it.

RESULTS

What changed

$48MClosed luxury transaction volume attributed to the rebuilt funnel

2.9xQualified buyer inquiries on flagship listings

Per listingDedicated microsites, each tracked independently

100%Call, WhatsApp and web attribution across the portfolio

“Our luxury listings finally get marketed like luxury listings.” — Managing Partner, Luxury Real Estate Firm

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